Cognitive decline isn’t inevitable. Awareness is the first intervention.

A Rapidly Growing Global Burden

Alzheimer’s disease causes 60–70% of dementia cases¹,² and affects over 55 million people worldwide, with numbers projected to triple by 2050¹,².

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Early Signs Overlooked as “Just Ageing,” Plus Limited Treatment Options

Early symptoms are often mistaken for normal ageing, leading to delayed diagnosis¹,². In Indonesia, 86% of adults have never heard of Alzheimer’s and interpret symptoms as “pikun karena umur” (“age‑related forgetfulness”)⁴. Treatment has historically been symptomatic rather than disease‑modifying².

Modifiable Risks Add to Global Impact

Lower education, diabetes, stroke, hypertension, hearing loss, and head injury are linked with higher dementia risk⁶. These factors are more common in lower‑resource regions², contributing to greater overall health and socioeconomic impact. In Indonesia, prevalence reaches 20–33%, yet <1% receive a formal diagnosis³.

  1. Rahman, M. et al. (2025). Epidemiology and risk factors… BMJ Open, 15(8), e105955.
  2. Islam, Z. et al. (2025). Epidemiology and risk factors of AD… BMJ Open, 15(8).
  3. Farina, N. et al. (2023). Dementia prevalence in Indonesia (STRiDE). BJPsych Open, 9(4), e102.
  4. Farina, N. et al. (2024). Awareness & beliefs of dementia in Indonesia. Alzheimer’s & Dementia: DADM, 16, e12570.
  5. Fitri, F. I. et al. (2023). Modifiable risk factors for dementia in Indonesia. Neurology Asia, 28(4), 1009–1020.